



Buying Obsession
Financial Awareness · 2026
Film Director · Algeria
Awareness films, artistic works and branded content. Every project starts as a colour decision on paper and stays lit in camera — not fixed in the grade.






























































































































Trusted by
Saudi Ministry of Healthوزارة الصحة السعودية
Algerian Ministry of Cultureوزارة الثقافة والفنون
F.P.O Promotionمؤسسة الترقية العقارية
Capital Market Authorityالسعودية
Central Bank of Bahrainالبحرين
Securities & Commodities Authorityالإمارات
Gulf Cooperation Councilمجلس التعاون
Capital Markets Authorityالكويت
Qatar Financial Markets Authorityقطر
Financial Services Authorityالخليج
Saudi Ministry of Healthوزارة الصحة السعودية
Algerian Ministry of Cultureوزارة الثقافة والفنون
F.P.O Promotionمؤسسة الترقية العقارية
Capital Market Authorityالسعودية
Central Bank of Bahrainالبحرين
Securities & Commodities Authorityالإمارات
Gulf Cooperation Councilمجلس التعاون
Capital Markets Authorityالكويت
Qatar Financial Markets Authorityقطر
Financial Services AuthorityالخليجAwards & Festivals
Oran Arab Film FestivalWinner · 2017
Cairo Mobile Film FestivalWinner · 2018
WA'AI AwardWinner · 2023 & 2024
MOLIM AwardWinner · 2025
Oran Arab Film FestivalWinner · 2017
Cairo Mobile Film FestivalWinner · 2018
WA'AI AwardWinner · 2023 & 2024
MOLIM AwardWinner · 2025
Oran Arab Film FestivalWinner · 2017
Cairo Mobile Film FestivalWinner · 2018
WA'AI AwardWinner · 2023 & 2024
MOLIM AwardWinner · 2025Twenty-one projects across six formats. Click any card to open the project.




Financial Awareness · 2026




Financial Awareness · 2026




Financial Awareness · 2026




Financial Awareness · 2026




Financial Awareness · 2025




Financial Awareness · 2025




Health Awareness · 2024




Health Awareness · 2024




Health Awareness · 2024



Documentary · 2026




Web Series · 2 Episodes · 2023




Web Series · 2025




Branded Content · 2026

Branded Content · 2026

Branded Content · 2026

Branded Content · 2026




Artistic Works · 2024




Artistic Works · 2024




Artistic Works · 2023




Artistic Works · 2023




Artistic Works · 2023
Every shot is drawn, lensed and timed before the shoot.
I never arrive on set without a plan. Shot size, camera angle and movement, lens, aspect ratio and duration in seconds — all decided on paper. That is why the shoot runs fast and the result is predictable.
Drag the handle below: the storyboard panel on one side, the finished frame on the other.
STORYBOARDFINAL FRAME
On set, at the monitor, and in the light.
I direct awareness films, documentaries, artistic works and branded content out of Algeria. What links the work is not the format but the method: the colour decision is taken on paper before the shoot, the light is placed inside the scene rather than added in post, and the frame is chosen for each project on its own terms.
My awareness films have been produced for the Saudi Ministry of Health and for the capital market authorities of the GCC, alongside work with the Algerian Ministry of Culture and F.P.O Promotion. Underneath every brief is the same problem: take a subject people avoid — debt, compulsive spending, fraud, health risk — and make it impossible to look away from.
The work has been recognised at the Oran Arab Film Festival (2017) and the Cairo International Mobile Film Festival (2018), and awarded the WA'AI Award in 2023 and 2024 and the MOLIM Award in 2025, with press and television coverage on Echorouk TV.
I take a project from the first idea through to delivery: concept, script, storyboard and shot list, direction on set, then edit and grade. Shooting in 4K as standard.
Festivals · television · print
Available for commercials, awareness films and artistic works — in Algeria and abroad.

Financial Awareness · 2026
هوس الشراء
hawas in index.htmlTrouble playing? Watch on YouTube ↗
A living room that fills with cardboard boxes every time he taps “buy”. Built on a single teal-and-orange split-complementary palette that was locked at storyboard stage and held across the entire film.
Financial Awareness · 2026
الاستثمار العشوائي
istithmar in index.htmlTrouble playing? Watch on YouTube ↗
Shot from a full technical storyboard — every frame pre-drawn with its lens, camera move and duration before a single day on set.
Financial Awareness · 2026
انهيار سريع
inhiyar in index.htmlTrouble playing? Watch on YouTube ↗
Cold night interiors, a single window as key light, and a frame that tightens on the character as the story closes in on him.
Financial Awareness · 2026
لا تساعد المحتال
mohtal in index.htmlTrouble playing? Watch on YouTube ↗
Near-monochrome blue with one green neon mask as the only point of tension in the frame. Restraint doing the work of a jump scare.
Financial Awareness · 2025
أميرة التسوق
amira in index.htmlTrouble playing? Watch on YouTube ↗
The room itself is the colour grade — magenta and teal practicals placed inside the set, not added in post.
Financial Awareness · 2025
بنك الحلم الضائع
bank in index.htmlTrouble playing? Watch on YouTube ↗
The warmest film in the archive: amber and earth tones, a widescreen frame, and a Mona Lisa on the wall as a recurring narrative beat.
Health Awareness · 2024
حتى لا تنفجر
tanfajir in index.htmlTrouble playing? Watch on YouTube ↗
The most saturated film I have made — royal blue against a single yellow costume. One colour decision carries the whole message.
Health Awareness · 2024
كيف تصنع الموت؟
mawt in index.htmlTrouble playing? Watch on YouTube ↗
Olive green and teal buried in shadow. A warning built entirely out of light temperature.
Health Awareness · 2024
يمين يسار
yamin in index.htmlTrouble playing? Watch on YouTube ↗
The darkest work in the archive — a near-monochrome night blue, a wide theatrical set, and rigidly symmetrical framing.
Documentary · 2026
المهرجان المحلي للإنشاد بالجزائر
anachid in index.htmlTrouble playing? Watch on YouTube ↗
A documentary on Algeria’s local Anachid festival. Interviews staged inside the venue itself — magenta and cyan practicals from the stage rig used as the only light source, so the film keeps the atmosphere of the event rather than flattening it into a studio look.
Web Series · 2 Episodes · 2023
إل كارتييه · حلقتان
cartier in index.htmlDesaturated urban realism with neon punctuation. The palette cools deliberately between episode one and episode two as the story turns.
Web Series · 2025
كيرا كوميدي
kira in index.htmlTrouble playing? Watch on YouTube ↗
Ensemble comedy cut for social. Staging built so every gag reads at thumbnail size.
Branded Content · 2026
إف بي أو — الحلقة 1
fpo1 in index.htmlTrouble playing? Watch on YouTube ↗
The series opens at night in a dramatic register — deep blue corridors and a single figure moving through them. Before a property is sold, an unease has to be established.
Branded Content · 2026
إف بي أو — الحلقة 2
fpo2 in index.htmlTrouble playing? Watch on YouTube ↗
Daylight, traffic and a family in motion. The palette warms as the story moves from anxiety toward the search itself.
Branded Content · 2026
إف بي أو — الحلقة 3
fpo3 in index.htmlTrouble playing? Watch on YouTube ↗
The viewing. Clean high-key daylight, the highest contrast in the whole archive — the visual equivalent of relief after doubt.
Branded Content · 2026
إف بي أو — الحلقة 4
fpo4 in index.htmlTrouble playing? Watch on YouTube ↗
Life after the purchase — shared spaces, neighbours, a playground. The arc closes on belonging rather than on a product.
Artistic Works · 2024
CHK ft. Chinwi
andi in index.htmlTrouble playing? Watch on YouTube ↗
Anamorphic neon: violet and cyan tubes inside the frame, deep black everywhere else.
Artistic Works · 2024
لا نوتشي
lanoche in index.htmlTrouble playing? Watch on YouTube ↗
Magenta against gold curtain — the highest-contrast video I have shot, all of it lit in-camera.
Artistic Works · 2023
CHK
switch in index.htmlTrouble playing? Watch on YouTube ↗
The opposite pole of my work: high-key, almost desaturated, a salt flat as an infinite white cyclorama.
Artistic Works · 2023
BLOONDY
bloondy in index.htmlMonochrome teal and a single figure isolated in negative space. Composition doing the work colour usually does.
Artistic Works · 2023
CHK
superman in index.htmlTrouble playing? Watch on YouTube ↗
Green and blue neon over graffiti, cut to the performance rather than to the beat.